SEO for Installers, Contractors & Wholesalers

IMBAR builds technical SEO visibility for installation companies, contractors and technical wholesalers in Noord-Holland: rankings on the terms your buyers actually use, not generic link building.

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Organic Rankings

Google Search Console

seo bureau purmerend

#3 ↑ 12

technische seo noord-holland

#5 ↑ 8

b2b webshop groothandel

#7 ↑ 5

Organic traffic (30 days)

Keywords #1-10

100 / 100

Core Web Vitals

Results-driven

Our systems are designed to make a direct impact on your growth.

How it works

From first click to result, in 4 steps

Technical SEO Audit
Crawl, CWV, structured data

Content & Link Building
Buyer-intent keywords

Rankings climb
Typically after 3-4 months

Monthly Reporting
Looker Studio dashboard

Technical SEO Audit

Full crawl and indexation analysis, Core Web Vitals, structured data and site structure. A technically perfect foundation is the prerequisite for sustainable rankings.

Local SEO Noord-Holland

Keyword strategy for Purmerend, Amsterdam, Zaandam, Hoorn and surroundings. Focused on B2B searches with local intent and high purchase readiness.

Link Building Strategy

Quality backlinks via relevant Dutch directories, industry partners and digital PR. Authority building that strengthens your domain long-term.

Content Optimisation

On-page optimisation of existing pages plus strategic new content targeting keywords with volume and purchase intent in your market.

Monthly Looker Studio Reporting

Clear dashboard with rankings, organic traffic, conversions and concrete recommendations. No vague reports, measurable ROI per month.

Google Search Console Management

Proactive monitoring of indexation, Core Web Vitals and manual actions. We fix technical issues before they affect your rankings.

Visible where your buyers search.
Not where every SEO agency ranks.

Most SEO agencies sell the same generic package for every Dutch city and every industry. IMBAR does the opposite: we build topical authority specifically around installation technology, construction/contracting and technical wholesale, the terms your actual buyers in Noord-Holland use, not "SEO agency [random city]".

Core verticals, not generic industries

6 mo

To structural results

100%

Code and data ownership

Service package

What's included in IMBAR SEO

Everything needed for sustainable organic growth in your region.

Monthly technical SEO audit and corrections

Keyword research and content strategy

On-page optimisation of all key pages

Structured data / schema.org implementation

Local SEO: Google Business Profile + NAP citations

Link building via Dutch sources and digital PR

Core Web Vitals monitoring and optimisation

Monthly Looker Studio reporting

Pricing

SEO packages & pricing

All prices excl. VAT.

Ongoing SEO

€3,500 /month

Minimum 6 months

✓ Technical SEO + content
✓ Ongoing link building
✓ Local SEO Noord-Holland
✓ Monthly reporting
✓ Local SEO included

SEO Audit

€3,000 one-off

Complete report + action plan

✓ Full technical audit
✓ Keyword analysis
✓ Competitor analysis
✓ Concrete action plan
✗ No ongoing management

Local SEO

€1,500 /month

Google Maps only

✓ Google Business Profile
✓ Google Maps ranking
✓ NAP citations
✓ Review management
✗ No organic SEO

Request your free SEO analysis

SEO Services Area

IMBAR provides SEO services for businesses in Purmerend, Amsterdam, Zaandam, Hoorn, Waterland and surroundings. Our primary service area is Noord-Holland, but we also work with businesses who want to improve local SEO in other Dutch regions.

PurmerendAmsterdamZaandamHoornWaterlandAlkmaarHaarlemNoord-Holland

FAQ

Frequently asked questions about SEO

Why does IMBAR focus on installers, contractors and wholesalers instead of 'all industries'?

Because topical authority has to be specific. A page trying to rank for every industry and every Dutch city ends up ranking nowhere: Google can't identify a clear area of expertise. IMBAR builds keyword strategy around the terms your actual buyers use: technical feasibility, ERP integrations, quote requests, not generic 'SEO agency [city]' terms.

How long until I see SEO results?

SEO is a long-term investment. The first measurable improvements, better rankings, more organic traffic, are typically visible after 3-4 months. Structural, sustainable growth is realised after 6-12 months of ongoing SEO management. We report monthly via Looker Studio.

What is local SEO and why does it matter for businesses in Purmerend?

Local SEO ensures your business appears at the top when potential customers in your region search for your services. For businesses in Purmerend, Zaandam, Hoorn and Amsterdam this is essential: most B2B purchases start with a local search. IMBAR optimises your visibility specifically for Noord-Holland.

Is the one-off SEO audit enough, or do I need ongoing management?

The one-off audit (€3,000) gives you a complete roadmap with concrete action points. For structural results, ongoing SEO management is needed: Google's algorithm keeps changing, competitors keep optimising too. The ongoing package (€3,500/month) keeps you ahead.

Is Google Maps optimisation part of this SEO package?

Yes, Google Business Profile optimisation, NAP citations and Google Maps rankings fall under Local SEO at IMBAR (see the 'Local SEO' package below, or included in the Ongoing SEO package). GEO means something different at IMBAR: Generative Engine Optimization, visibility in AI answers like ChatGPT and Perplexity. See /en/services/geo for more information.

Does IMBAR also work with businesses outside Purmerend?

Yes. Our primary service area is Noord-Holland (Purmerend, Amsterdam, Zaandam, Hoorn, Waterland), but we also work with installers, contractors and wholesalers elsewhere in the Netherlands.

Ready to transform your digital ecosystem?

Let's discuss how SEO for Installers, Contractors & Wholesalers can take your business to the next level of scalability and stability.

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