Systems infrastructure and AI qualification for installation, construction and wholesale.
No marketing tricks. We build closed systems that filter out unsuitable requests, sync your ERP, and fill your technicians' calendar with qualified projects.
15+
Years experience
100%
Code & data ownership
−80%
Wasted site visits
Service area: Amsterdam · Purmerend · Zaandam · Hoorn · Almere · Haarlem
Built on enterprise-grade infrastructure. No WordPress bloat.
Your technicians lose hours to unsuitable site visits.
Every failed site visit costs your business an average of €250 to €500 in fuel, hours and missed opportunities. Traditional forms only bring in 'phone numbers'; our AI filter brings in certified projects.
Traditional agency
Separate tools · manual work
- Slow website where visitors drop off
- Budget wasted on poor-quality leads
- Separate tools and manual copy-pasting
- No visibility into what actually drives revenue
Incoming request
Unqualified: electrical panel unsuitable
No budget
Result: rising costs, shrinking margins, no grip on what works.
The IMBAR infrastructure pipeline
We speak your language.
Not a generic marketing agency. IMBAR specialises in four sectors where the combination of technical automation and performance marketing makes the biggest difference.
Construction, Handyman & Contractor Companies
Painters · Contractors · Handyman companies
Pain point
Enquiries come in via WhatsApp, phone and web forms all at once. Without follow-up, some are simply left unanswered, and that's revenue you lose directly.
One local system: a findable page per region connected to a CRM that automatically captures and follows up every enquiry, even when you're on a job yourself.
0 missed
enquiries
€1,500/month
Installation Technology & Sustainability
Heat pumps · Solar panels · Insulation
Pain point
Engineers drive daily to unviable site inspections. Every failed visit costs specialist hours and lost project revenue.
AI-driven lead filtering that only passes technically and financially viable requests to your technical team.
€15k–30k
avg. order value
€2,500/month
B2B Wholesale & Technical Distributors
Baanstee-Noord · Zaandam · Amsterdam-Noord
Pain point
Your staff manually duplicates data daily between webshop, ERP and marketplaces. Every action is a chance for error and lost margin.
Full e-commerce automation: ERP ↔ webshop ↔ BOL.com ↔ Amazon. Real-time, without human intervention.
0 manual
ERP syncs
€3,500/month
Specialised Staffing Agencies
Technical · Logistics · Healthcare · Amsterdam corridor
Pain point
You pay for job boards that deliver less and less while your competitors dominate the labour market.
Two parallel lead machines: one for candidates, one for clients, both fully automated with AI CV pre-screening.
2×
parallel machines
€2,500/month
What we do
Choose the growth system that fits your business. From lead generation to fully automated e-commerce.
Automatically new clients
Designed for companies that want a constant, automatic inflow of qualified enquiries via one main channel. Measurable results from month 1.
- Meta Ads or Google Ads, full strategic management
- Lightning-fast landing page, loads in <0.8s
- Automatic CRM integration: leads captured digitally in real time
- Clear ROI reporting straight to your inbox
Dominate your market
For market leaders who demand maximum scalability across multiple channels. Meta Ads + Google Ads + AI lead-filtering in one closed system. Leads are qualified before they reach your team.
- Meta Ads + Google Ads, simultaneous active management
- Accurate tracking: 30-40% more reliable data
- AI lead-filtering: qualified leads before they reach your team
- A/B tests and priority support via chat
More orders. Less manual work.
For growing webshops that want to maximise and automate their online sales without extra staff. GA4 tracking so you see exactly where revenue is lost.
- Fast, reliable webshop infrastructure
- Google Shopping or Meta Ads, active channel management
- Setup of your first 100 main products
- GA4 Enhanced E-commerce tracking
Fully automated chain
For established brands with large product catalogues and complex logistics. Real-time synchronisation with Google Shopping, BOL.com and Amazon. Zero manual work, full control.
- Enterprise-grade webshop platform
- Custom API integrations: ERP, CRM and warehouse software
- Real-time sync: Google Shopping, BOL.com and Amazon
- 24/7 dedicated uptime monitoring and proactive security
Guaranteed engineering
What our clients say
Measurable results through an engineering-driven approach
"Enquiries used to get lost between WhatsApp and phone calls. Now everything lands in one CRM and IMBAR follows up automatically. Not a single quote goes missing anymore."
Mark Hoekstra
Owner at Hoekstra Painting
"The AI-filtering saves our engineers hours every week on unfeasible quote requests. We only drive to customers who actually buy now."
Sander Dijkstra
Director at Dijkstra Installation Technology
"Our webshop, ERP and marketplaces now sync fully automatically. No more manual re-typing, no more stock errors."
Els Vermeulen
Operations Manager at Vermeulen Wholesale
Frequently asked questions
Everything you need to know about our approach, packages and terms.