Only drive to customers who actually buy.

Your engineers now drive to customers who don't end up buying. We filter enquiries upfront, so only viable projects reach your calendar.

Request a free growth audit View Growth Pro

€15k–30k

Average project ticket

One good project = your annual fee back

Lead filtering

Only viable enquiries pass

−80%

Unqualified leads

Less time wasted for your team

24/7

Automatic follow-up

Leads processed while you install

Sound familiar?

The 3 costliest operational problems for installation companies

Calculate what this is costing you →

Engineers driving out for nothing

A failed visit quickly costs half a day of specialist hours, fuel and lost income.

Overloaded with unsuitable enquiries

Hundreds of enquiries a month, most of which don't convert. Time you'd rather spend on active projects.

Ad budget burned with no ROI insight

High volume, low quality. Without good tracking you don't know which ad delivered which project.

The IMBAR Solution

An AI-driven lead pipeline built for installation companies

From click to scheduled appointment, every step automatic and measurable.

Meta or Google Ads
Targeted reach

→

Landing page <0.8s
Cloudflare edge

→

AI Qualification
Automatic filtering

→

Only good leads
To your team

AI filters on technical criteria

Location, property type and budget assessed automatically. Borderline cases don't get through.

Server-Side GTM, every ad euro measurable

You know exactly which campaign delivered which project, so you can double down on winners.

Direct integration with your planning

Qualified leads are automatically scheduled in your calendar. Your engineers receive a complete file including location details and technical pre-screening.

Monthly ROI reporting

You receive a clear overview: how many enquiries, how many qualified, how many converted into a project and the exact campaign ROI. Data drives the strategy.

The numbers

One good contract a month pays back your annual fee

Average heat pump project ticket € 8,000–15,000

Average commercial solar project ticket € 15,000–50,000

Average insulation project ticket (commercial) € 10,000–30,000

IMBAR Growth Pro, annual cost € 30,000

Conclusion: with an average commercial solar project of €20,000, one extra contract a month pays back your entire annual fee, with a 50x ROI on the remaining projects.

Recommended package

IMBAR Growth Pro

€ 2,500 /month

Excl. VAT · Minimum term 6 months · Ad budget up to €7,500/mo

Meta Ads + Google Ads, simultaneously actively managed
AI lead qualification on technical criteria
Server-Side GTM via Google Cloud, 30–40% more accurate data
Converting multi-page funnel in Astro on Cloudflare edge
Direct CRM integration and automatic calendar scheduling
Monthly ROI reporting per campaign

Request a growth audit

Service area

Active across the region for installation companies

Alongside this national overview, IMBAR has a local lead page per municipality, with the same AI lead filter tuned to your region.

HVAC Installer Purmerend HVAC Installer Amsterdam HVAC Installer Zaandam HVAC Installer Hoorn HVAC Installer Almere HVAC Installer Haarlem HVAC Installer Alkmaar HVAC Installer Volendam HVAC Installer Amstelveen HVAC Installer Diemen

FAQ

Frequently asked questions about lead generation for installation companies

What does this lead system for installation companies cost?

IMBAR Growth Pro costs €2,500/month excl. VAT and excl. ad budget, with a minimum term of 6 months. With an average project of €15,000-30,000, this pays for itself within a single closed contract.

How does IMBAR filter out unviable quote requests?

Through an automated intake that assesses property type, build year, roof surface, subsidy eligibility and financing capacity before an enquiry reaches your calendar. Only technically and financially viable requests get through.

Does IMBAR only work for heat pumps and solar panels, or also insulation and HVAC?

For the full sustainability spectrum: heat pumps, solar panels (residential and commercial), insulation and HVAC installations. Filter criteria are configured per project type.

In which regions is IMBAR active for installation companies?

Primarily Noord-Holland, with local landing pages for, among others, Purmerend, Amsterdam, Zaandam, Hoorn, Almere and 5 other municipalities. Outside this area we work on request.

How quickly is the lead filter operational?

The first month we set up the filter criteria, tracking and calendar integration. From month 2, only qualified requests reach your team, and we adjust weekly based on real results.

Also active in other sectors

Construction, Handyman & Contractor Companies B2B Wholesalers & Distributors Specialised Staffing Agencies